Client
Current Backyard — a fast-growing brand committed to outdoor innovation — at the ACE Fall 2025 show in Chicago, IL.
Objectives
Current Backyard came to Y Exhibits with two main goals:
Elevate their presence — they wanted to look like a formidable company that stands firmly behind their product and vision.Showcase their product and brand — ensuring high visibility and credibility on the show floor.
The challenge? A compressed timeline that required flawless execution from concept to completion.
Our Approach
Y Exhibits designed and delivered a fully custom yet modular 10x20 booth that could scale up or down for future shows. Key features included:
- Modular Design: Scalable structure adaptable for multiple booth sizes.
- Premium Materials & Finishes: Formica Calcutta Marble, Finnish Oak, and Wilsonart Peacock Velvet accents.
- Functional Spaces:
- A built-in closet for secure storage.
- A slatted wall display area to highlight their product.
- Vinyl and turf flooring for a fresh, branded look.
- Lighting: Eleven integrated 3" LED puck lights for a modern, high-impact glow.
- Collaborative Graphics: Y Exhibits handled the full booth production while collaborating with the client’s in-house design team for graphics.
From design strategy through fabrication, logistics, installation, and dismantle, Y Exhibits provided true white-glove service.
Results
Current Backyard Feedback: their brand was elevated, their visibility increased, and they stood out among competitors.
- Show Floor Impact: The sleek, modern design turned heads and drew consistent traffic.
- Client Win: Current Backyard reported a noticeable increase in booth visitors compared to past shows.
- Ripple Effect: Their parent company, who also exhibited at ACE, was so impressed with the booth that they’ve begun discussions with Y Exhibits to update their own exhibit properties.
Key Takeaway
This project highlights Y Exhibits’ ability to execute complex builds under tight timelines while delivering a custom, scalable, and ROI-driven exhibit solution.
Ready to elevate your trade show presence? Contact Y Exhibits to design your next custom booth.
