Artwork Guidelines
We understand you want your graphics to have the utmost resolution and appearance. We've compiled our best practices to ensure we achieve this shared goal.
Acceptable File Formats
We recommend you build your original files using:
Illustrator CC 2021 or below Photoshop CC 2021 or below. Then, SAVE your file(s) as a High-Quality PDF – Preferred Vector format. High-quality, editable PDF files saved from Illustrator and Photoshop are required, as they are more suitable for large-format printing and our preflight software. Art time will be charged if files need to be fixed or altered to meet guidelines, so we urge our clients to take advantage of our many graphic templates as they are already set up to the correct dimensions and include information such as obstructions, bleeds, fold and stitch lines. Graphic templates can be obtained by working with a friend at Y Exhibits.
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The high-quality, print-ready PDF is the only file we require for orders that do not require design time. However, if you are needing any design adjustments that you cannot otherwise perform, you may request assistance from an experienced Y Exhibits graphic designer. Rates per hour for our graphic designers is $130 per hour. An estimate of the number of hours to complete your project will be provided before moving forward with the project. Do NOT include printer marks such as crop marks and print registration marks in your print-ready files. Please note that Illustrator special effects such as glows, transparencies or drop shadows are not recommended. These effects sometimes have unpredictable results when printing. Photoshop is preferred when using such special effects. We also cannot guarantee color output of these effects.
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Font Specifications
Fonts must be converted to outlines on all print-ready PDF files. If text changes are required then please send your PDF file with live, un-outlined fonts. Please send the TruType font(s) with your PO along with notes regarding the changes needed.
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Color Specifications
Please provide all vector files (Illustrator) in
CMYK format. Please supply all raster artwork (Photoshop files, jpegs, tiffs) in RGB format for the most accurate color output. Please provide a hard copy proof of the files being printed for color accuracy and a PDF layout for file layout accuracy. If Pantone colors need to be matched please specify on the purchase order or hard copy reference. All critical Pantone colors must be plugged into the file as solid-coated swatches. If multiple Pantone swatches are used in the file, all will be matched to solid coated unless otherwise specified. Orders without indication of Pantone colors, supplied proofs or requested hard copy proofs are NOT guaranteed for color.
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Resolution
All raster files (either print files or linked files) must be at 100-120 pixels per inch at 100%.
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Vinyl Cut Graphics
Artwork must be set up as a vector file with fonts converted to outlines for all cut vinyl. Please specify Avery color number for solid color vinyl or PMS color for dsg and cut vinyl.
Murals & Popup Graphics
Popup mural files must be built as one file. Please note where panel breaks are located and try to minimize the amount of type that crosses over the panel breaks.